Lighting based on emotion

Owning a camera or being good at photoshop do not make you a photographer.Photographers create images that evoke emotion .When you light you have to light for impact.Wheter it is making half the light on the face go black to give it a horror field or exposing the the entire scene to light for beauty.Ask yourself what you want the viewer to think about? What kind of mood are you going for? How many lights will it take to get that look? Always, start lighting with one light first and look what that light is doing to the scene then add more lights after you figure out what the first light is doing.